1. When your data Velocity is variable
2. When your data Variety is variable
3. When your data Volume is variable
When you have a tremendous amount of data composed of a large variety of objects like documents, pictures, videos, audio etc you know you have big data. Google first encountered Big Data when they cataloged the visible Internet. They had to create a Google file system which was distributed and a processing algorithm to process big data. In time Mr Cutting produced Hadoop and the rest is history.
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